stick one 600

Date and time: Thursday 3rd September AND Thursday 10th September, 9.30am to 12.30pm AEST (registration from 9.15am) Registrants must attend both sessions. (full day workshop - 2 sessions)

Venue: Via Zoom. Details will be emailed to registrants just prior to the workshop start time

Facilitator: Dr. Samantha Abbato

Register online by: 31 August 2020. Spaces limited to 25 participants from Australia and NZ and international AES members.

Fees (GST inclusive): Members $260, Non-members $425, Student member $125, Student non-member $210

Workshop Overview

Communicating evaluation through effective reporting is critical to the field of evaluation and those who commission, plan and do evaluation. In the context of continued substantial underuse and misuse and increasing “over-use” of evaluation findings (Patton 2015), effective reporting now is more critical than ever. The purpose of this workshop is to provide participants with the knowledge, skills and tools they need for effective evaluation reporting and communication. Effective and innovative reporting techniques from a range of multidisciplinary fields will be introduced. Participants will be provided direct opportunities to apply new skills and tools to their own work. Throughout the workshop, participants have the opportunity to be supported in working on their own evaluation reports through the completion of applied activities, presentations, and group discussions.

The facilitator has considerable experience in crafting evaluation reports across several sectors and in utilization-focused strategies. She has facilitated the popular face-to-face version of this workshop a number of times at AES conferences, AES regional events and internationally since 2017. The content of the workshop and focus on report improvement lends itself to online delivery, offering participants multiple opportunities to directly apply new skills and techniques to their own work between the Zoom sessions.

Workshop Content

Participants will learn how to maximise report reach, engagement and use through applying strategies based on current psychological and communication principles and theory. Innovative reporting techniques using photo, film, story and online tools will be introduced. Four main areas will be covered.

  1. Communication principles: Basic principles and models, communications planning, tailoring to stakeholders and utilisation-focused principles.
  2. Report content and structure: Essential and optional contents, what to look for when designing and assessing reports, thinking outside the traditional evaluation report.
  3. Making the report stick: Communicability and the rule of three, formulating feasible and actionable recommendations, story for memorability, readability.
  4. Getting the report noticed: Basic design principles and their practical application, catering to diverse stakeholders, and empathy mapping.

The workshop will be interactive, involve the sharing of experiences and hands-on activities. Case studies from the experience of the presenter in the areas of health, communities, Aboriginal and Torres Strait Islander and culturally and linguistically diverse settings will be discussed. Participants will be provided opportunities to apply new skills to their own work. Participants are invited to bring examples of completed or in-progress evaluation reports to discuss. 

Workshop Objectives

Workshop learning outcomes include:

  • The ability to communicate evaluation findings effectively to a range stakeholders;
  • Knowledge of how to communicate the key components of the evaluation through effective report structure;
  • The ability to apply strategies to separate essential information from “nice to know”.
  • The ability to produce a report that is “sticky” and memorable;
  • Skills in getting reports noticed using design principles;

PL competencies

This workshop aligns with competencies in the AES Evaluator’s Professional Learning Competency Framework. The identified domains are:

  • Domain 1 – Evaluative attitude and professional practice
  • Domain 3 – Culture, stakeholders and context
  • Domain 5 – Project management
  • Domain 6 – Interpersonal skills

Who should attend?

This workshop is designed for professionals who commission, write or use evaluation reports. Beginners and those new to evaluation will also benefit as well as those at Intermediate level.

Please note that Sam will also be facilitating Workshop: Making it Stick 2 – Impactful evaluation reporting and beyond in October 2020. Details available soon.

About the facilitator

Dr Samantha Abbato has completed more than 100 evaluation and research reports and papers for a range of government, non-government organisations and community stakeholders.  She has numerous published book chapters and peer-reviewed journal articles and worked as a freelance journalist for several years. She was the recipient of the 2015 AES Evaluation Publication Award (Caulley Tulloch Award).

With a passion for communication and maximising evaluation use, and an extensive understanding of the evaluation commissioner perspective through her work on Visual Insights organisational capacity building, the facilitator is able to offer a wealth of case studies of the good, the bad and the ugly of evaluation reporting.

Testimonials from previous workshop participants:

Thanks so much for an enjoyable, engaging and insightful workshop. I have taken away new strategies and tools for use in my work, that I will share within my team. The concepts we covered have given me more clarity and structure when engaging with stakeholders, and provide support to an evaluation process in which the possibilities for using and communicating evaluation findings can be explored in a more positive/proactive way” - Kate, Evaluation Officer, Queensland Government, 2017

I gained a lot of useful and practical information. Sam Abbato was able to share her extensive knowledge and experience with the participants throughout the day, and Sam’s workshop manual is extremely useful. Thank you Sam for delivering a well-run and very useful workshop.” - Mark, Project Manager, Health, Darwin, 2017


References: Patton, M Q (2015) Misuse: The shadow side of use: In Evaluation use and decision-making in Society: a tribute to Marvin C Alkin, pp 129-145. Information Age Publishing. 


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