Title: Making it stick 3 – Visual storytelling with numbers

Date and time: Thursday 4 May & Thursday 11 May 2023, 9.30am to 1.00pm AEST (registration from 9.15am) Registrants are to attend both sessions. (full day workshop - 2 sessions)

Venue: Via Zoom. Details will be emailed to registrants just prior to the workshop start time

Facilitator: Dr. Samantha Abbato

Register online by: Wednesday 3 May 2023. Spaces limited to 25 participants.

Fees (GST inclusive): Members $260, Organisational member staff $375, Non-members $425, Student member $125*, Student non-member $210*
 * Students must send proof of their full-time student status toThis email address is being protected from spambots. You need JavaScript enabled to view it. 

Workshop Overview

Most evaluation reporting involves the communication of numbers or quantitative data to a varying degree. For many evaluators, stakeholders, and potential users of evaluation reports, quantitative data can be challenging to communicate and understand. And ironically, the more quantitative data we have access to for reporting, the harder it becomes to communicate it. Using visuals and stories to share data makes the information easier to understand and use.

This workshop brings a visual storytelling approach to communicating and reporting quantitative evaluation data. This workshop is for professionals who need to share quantitative or mixed-method evaluation findings and want to do so with greater effect in evaluation reports, presentations, and online. Workshop participants will be guided through practical activities to identify the stories in their data, choose appropriate and effective visual displays, focus attention, and design for maximum engagement and communication.

The purpose of this workshop is to introduce principles and tools from a range of fields, including graphic design, psychology, communication, and storytelling, to increase the power of quantitative data through simplicity and clarity rather than superficial flash and sizzle.

Workshop Content

The workshop will be interactive and involve sharing experiences and hands-on activities. We will provide a brief refresher on identifying key messages and storytelling tools from Stick 1 and Stick 2 for getting to know and understand your audience. We introduce the building blocks of evaluation data visualisation (graphs) using real-life examples and case studies. Participants will gain practical experience choosing visual displays that match their message and using communication and design principles to adjust the visual for maximum effect. A brief introduction to planning data dashboards will provide a pathway for combining visuals into a complete visual story for evaluation data reporting.

Participants will be provided opportunities to apply new skills to their work during and between the workshop Zoom sessions. Participants will be able to practice storytelling with data through presentations.

Four main areas will be covered.

1. Basic introduction to data visuals and dashboards:  A brief overview of data visualisation platforms and software will be provided. Design principles for the communication of data visuals and ways of combining them with qualitative storytelling will be reviewed. Participants will have the opportunity to plan a dashboard appropriately for evaluation users using key message and storytelling tools.

2. Building blocks of data visualisation: Practical examples and case studies of useful graphs and graphs to be avoided. Apply a checklist and steps for choosing compelling visuals based on the communication purpose, stakeholder, and key message.

3. Building visual power: Easy-to-apply strategies and tools will guide participants in building the power of their visuals. Using principles of visual perception and practical strategies for increasing focus and decreasing clutter, participants will come away with tools they can instantly apply to improve their data visuals.

4. Visually communicating the whole data story: Learning to apply storytelling tools will help you bring the building blocks together in a complete visual story of your data. The rigour of evidence and what needs to be added to provide a complete picture will be covered.

What are the learning outcomes / objectives of the workshop?

This workshop is for evaluators and other professionals who would like to:

• Plan a data dashboard for evaluation stakeholders using storytelling tools and techniques

• Identify appropriate graphs or other visuals for communicating a quantitative evaluation finding

• Improve the effectiveness of graphs and visuals through good design, visual perception, and communication principles

• Gain knowledge and skills in telling compelling stories of evaluation data with effective visuals

PL competencies

This workshop aligns with the AES Evaluator’s Professional Learning Competency Framework competencies. The identified domains are:

• Domain 1 – Evaluative attitude and professional practice

• Domain 3 – Culture, stakeholders, and context

• Domain 4 – Research methods and systematic inquiry

• Domain 5 – Project management

• Domain 6 – Interpersonal skills

• Domain 7 – Evaluation activities

Who should attend?

This workshop is designed for professionals who need to communicate evaluation data. It is an ideal follow-on workshop for people who have completed “Making it Stick 1 – Crafting an Evaluation Report for Impact and Use” and a companion to “Making it Stick 2-– Impactful evaluation reporting and beyond - Pictures and stories”. It is, however, not essential that participants have attended Stick 1 or Stick 2.

It will benefit evaluators and other professionals at an introductory to intermediate level of crafting evaluation reports that include quantitative data. It is for those who understand the power of simplicity and clarity over the superficial flash and sizzle of the latest data craze and software.

Workshop start times

• VIC, QLD, NSW, ACT, TAS: 9.30am

• SA, NT: 9.00am

• WA: 7.30am

• New Zealand: 11.30am

• For other time zones please go to https://www.timeanddate.com/worldclock/converter.htm

About the facilitator

Dr. Samantha Abbato is the director of a transdisciplinary consortium of professionals, including a videographer, a graphic designer, a systems-thinker, and a virtual reality practitioner. Over the last six years, the facilitator has successfully experimented with these other disciplines to un-box evaluation reporting. She has had considerable experience crafting evaluation reports using these multi-disciplinary tools across several sectors. She regularly facilitates workshops for AES professional development and for community and health sector clients, including in mixed-methods (AES 2019), report crafting (AES 2017,2018, 2020), and systems thinking for evaluation (Melbourne AES 2015).

With a passion for communication, maximising evaluation use, and a transdisciplinary approach to evaluation, the facilitator offers a wealth of case studies for increasing the impact of evaluation reporting using data visualisation and story. She has extensive training and experience in quantitative data methods, including a Masters of Epidemiology/Biostatistics, a PhD in Epidemiology, and numerous publications of data-based research and evaluation projects. Her most recent evaluation work includes evaluation and M&E reporting using systems thinking, videography, graphic communication, design-thinking, and virtual reality. In addition, the facilitator has completed more than 100 evaluation and research reports and papers for a range of government, non-government organisations, and community stakeholders, including several peer-reviewed publications in 2018 incorporating transdisciplinary approaches.